During his time competing in team roping’s and local rodeo’s Chad witnessed the cowboy culture and all its glory. He loved the passion, effort, and try that came with being part of a community of hard-working cowboys and cowgirls with the same end goal of winning that buckle.

Chad came up with a brand that signified the silver belly hat, one that represents a classy cowboy through and through. The Women’s line B Sugar, came to him not long after as a representation of the cowgirl supporting her cowboy because, “He can’t run this ranch all on his own”.

Early on Chad decided to build a brand starting out with high quality shirts and hats that represent the western world and his love for Jesus with dreams of expanding beyond clothing to authentic horse tack and custom hats. (More on that later)

Our brand is based on family and all that it represents, hard work, and serving our Lord and Savior Jesus Christ, who brought us to this point of our family run business in Boyd, Texas. Our core principle will always be to make a product that is high-quality and durable. If we won’t wear it, it’s not good enough!